We Define Travel...
Creating Connections
UK and Ireland representation for Indian Ocean and Middle East hotels and DMCs
We Define Travel is a UK sales and marketing representation company for hotels and destination management companies. We promote Indian Ocean and Middle East properties to tour operators and travel agents in the UK and Ireland. We have been trading since 2009, first as Planet Destinations and as We Define Travel since 2019, and we are a team of three led by founder Dee Joshi.
Work with We Define Travel and you’ll soon find out that we’re one of the most dedicated and well-connected representation companies in the UK and Irish leisure travel market. We know the industry inside-out, with a team of experts who have previously worked for tour operators, hotels, cruise lines and more.
We see it as our job to help you achieve the return on investment you’re aiming for, so we’ll use all our influence, creativity and know-how to increase your market share.
Defining... our influences
Our success is built on creating connections. Not only do we know the UK and Ireland market well, but we also know the people personally. We’re proud to say that we nurture some of the very best relationships throughout the travel trade. From top sellers to new starters and Product Managers to CEOs, we make connections at every level of our partners’ teams, and that means our network is extensive – and growing.
But where our real skill lies is in making the most of these relationships to ensure that your products and services are always front-of-mind.
Defining... what we do
We’re experts at translating our rounded knowledge of the travel industry into a well-defined strategy for our clients. We know what the tour operators and travel agents need, and we also conduct extensive research into your company and market. So, when we report back with our recommendations and guidance for breaking into the UK and Ireland, you can trust that we know what we’re talking about.
Acting as an extension to your own sales and marketing team, we’ll work directly with the tour operators and travel agents’ PR, marketing, product, contracting and frontline sales staff to get all the details right and maximise every opportunity we can.
Defining... who we are
Our team has a wide range of first-hand experience in the travel industry, from tour operations to the hotel sector, so we understand the issues our clients face from the inside. We’ll use our sizeable ‘black book’ of contacts to create opportunities for you to grow your business.
Hotel Representation
Bespoke and targeted solutions for your sales and marketing needs in the UK and Ireland.
Hotel Marketing & Contracting
Experienced negotiators with the know-how to maximise your commercial deals.
DMC Representation
Bringing your destination management company to the fore of the UK and Irish travel trade.
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