Maldives hotel representation
We Define Travel has represented hotels to UK and Irish tour operators and travel agents since 2009. In the Maldives, much of that work has been with hotels that were new to the UK, either new openings or new concepts, helping them become mainstream here: featured by the key tour operators and sold confidently by agents.
What that has looked like
Launching new hotels: We launched a hotel group’s five Maldives resorts into the UK market, from four-star plus to five-star, including a five-star deluxe all-inclusive at a time when luxury all-inclusive was almost unheard of in the Maldives.
Repositioning hotels: Not every Maldives resort is a remote desert island, and not every guest wants one. For a group of internationally branded resorts close to Malé, we moved the UK message away from selling to everyone and focused it on first-time visitors, families and groups: guests who want a brand they already trust, plenty of dining choice and a short transfer. Through our relationships, we then brought British Airways Holidays, Virgin Atlantic Holidays, Kuoni and On The Beach on board.
Shaping the commercial offer: We recommended introducing an all-inclusive option, which the resorts didn’t offer when we started, to suit how UK first-timers and families like to book.
Who we work with
Our relationships are our biggest strength. They run from luxury specialists such as Scott Dunn, Elegant Resorts and Destinology to British Airways Holidays, Virgin Atlantic Holidays, Kuoni, Trailfinders, On The Beach, Hays Travel and Barrhead Travel.
Commercial guidance, not just introductions
The biggest part of what we do is guiding our partners through a travel industry that never stands still, whether the change is commercial, economic or geopolitical. Our team has worked inside tour operators, hotels and cruise lines, so we know how decisions are made on both sides. Combined with our relationships across UK and Irish tour operators and travel agents, that means we can advise on offers and deals, build awareness of you across the trade and keep you and your customers at the forefront of the UK market.
Do you work with luxury resorts?
Yes. We helped establish one of the first five-star deluxe all-inclusive resorts in the Maldives with UK luxury operators, and we work with specialists including Scott Dunn and Elegant Resorts.
Can you represent more than one hotel in the Maldives?
Yes, where they sit at different points of the market, and we are open with every client about who else we work with.
What do you do beyond sales calls?
We act as a commercial partner: advising on offers and deals, reporting back on what operators and agents are telling us and helping you respond as the market changes.
We’re opening a new resort. When should we talk to you?
Ideally before you open, as UK operators plan and contract well ahead of each season.
How do we start?
Get in touch at hello@wedefine.travel and we will give you an honest view of how we could help.