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what we do

About us

Defining… our company

It’s our goal to deliver the best results for our partners. That’s why, when we founded We Define Travel in 2019, we knew we wanted to offer an innovative and creative approach to representation.

Across the team, we have decades of combined experience within the travel industry, and that’s taught us that there can be so much more to our role than simply connecting hotels and destination management companies with tour operators, travel agents and other service providers.

When we represent you, we’ll use our in-depth understanding of how different sectors within the industry operate, alongside detailed reporting and analysis, to help you develop your business and increase your returns.


Defining… our approach

We’re really proud of the success we have with our enhanced representation services, and our clients are too. We won’t just represent your hotel or DMC, we’ll work hard to complement your in-house sales and marketing teams, and to add value to your business operations through the services we provide.

Using a combination of thorough research, our strong network and our expertise, we’ll help you refine your proposition by putting together a highly detailed study of your business, complete with our own recommendations. We cover everything from your marketing materials to a robust sales strategy, giving you all you need to succeed in the UK and Ireland – including access to our solid trade relationships.

Defining… our ethos

Why do we do what we do? Quite simply, we love travel! We’re here to help you give travellers a fantastic experience, by connecting you with our extensive partner network of tour operators and travel agents across the UK and Ireland.

You’ll soon see for yourself how good we are at building strong relationships quickly. It’s at the heart of how we work, and our whole team has long-standing personal contacts across the industry. We’ll spend time getting to know you, your team and your business well, so you know you can trust us to help you make the decisions that will drive the results you want.


Defining... who we are

Our team has a wide range of first-hand experience in the travel industry, from tour operations to the hotel sector, so we understand the issues our clients face from the inside. We’ll use our sizeable ‘black book’ of contacts to create opportunities for you to grow your business.

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Deevesh Joshi

Founder & Director

m +44 (0)7814 131 544



Celine Bastien

Sales & Marketing Director

m +44 (0)7532 087 427


Sophie Taylor

Sophie Taylor

Business Developement Manager

m +44 (0)7834 771 378


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