What is We Define Travel?

 

We Define Travel is a UK-based sales and marketing representation company, dedicated to promoting luxury hotels and Destination Management Companies (DMCs) across the Indian Ocean and Middle East to the travel trade in the UK and Ireland.

 

 

Which destinations does We Define Travel cover?

 

Our current portfolio spans the Maldives, Mauritius, the UAE (including Dubai and Abu Dhabi), Oman, Saudi Arabia and Thailand. We're also very open to expanding into new destinations — if you'd like to discuss representation opportunities for your property or DMC, we'd love to hear from you.

 

Who does We Define Travel work with?

 

Two distinct groups. On the trade side, we work with independent travel agents, luxury travel consultants, tour operators, and homeworkers across the UK and Ireland. On the partner side, we represent hotels and DMCs that are looking for knowledgeable, dedicated sales and marketing representation in the UK and Irish market.

 

 

How is We Define Travel different from other representation companies?

 

Our team boasts genuine destination expertise across the Americas, Africa, Asia, the Middle East, Europe, and the Indian Ocean, which means we understand the nuances of each market rather than applying a one-size-fits-all approach. We also go further than many rep companies by getting actively involved in commercials, pricing strategy and tactical campaigns - not just relationship management.

 

For Travel Agents & the Trade

 

How can a travel agent work with We Define Travel?

 

Simply get in touch via dee@wedefine.travel. We'll connect you with the right person in our team, give you training and access to product information and make sure you have everything you need to confidently sell the hotels and DMCs in our portfolio.

 

Does We Define Travel work with homeworkers as well as high street agents?

 

Absolutely, we work with the full breadth of the UK and Irish travel trade. If you're a tour operator, independent consultant or homeworker selling luxury long-haul travel, we'd love to be in touch.

 

Does We Define Travel focus on leisure travel or group business?

 

Leisure travel is our main background, and where the majority of our work with UK and Irish agents and tour operators is focused. That said, we're well placed to support group business, incentive travel, and MICE enquiries too.

 

Does We Define Travel offer FAM trips or product training?

 

We do. We regularly conduct product training both at larger events, or for specific companies either in person or online. We periodically run familiarisation trips and educational visits for UK and Irish agents in partnership with our hotel and DMC clients. Get in touch to register your interest and we'll keep you informed of upcoming opportunities.

 

Representing Your Hotel or DMC

 

How does hotel and DMC representation work in the UK and Irish market?

 

Think of us as your dedicated sales and marketing team on the ground in the UK and Ireland. We build and nurture relationships with travel agents, tour operators, and the wider trade on your behalf — attending events, running training sessions, assisting with enquiries and keeping your property front of mind in one of the world's most valuable outbound travel markets.

 

Why do hotels and DMCs use a specialist representation company like We Define Travel?

 

The UK and Irish travel market runs on relationships. Agents and operators book properties they know and trust, through people they've built connections with over time. Having a specialist representation company means your property has a credible, consistent presence in the market without the overhead of a full-time UK sales team.

 

Does We Define Travel get involved in commercials and sales tactics as well as representation?

 

Yes, and this is one of the things that sets us apart. We don't just handle introductions and relationship management, we are very happy to support on commercial strategy, pricing, tactical offers, and promotional campaigns. Our goal is to drive real sales results for our partners, not just raise awareness.

 

What does We Define Travel's representation service include?

 

Proactive sales calls and agent visits, trade event attendance, product training, fam trip coordination, co-operative marketing support and regular reporting on market performance. We shape the service around what each partner actually needs rather than offering a rigid package.

 

What does representation with We Define Travel cost?

 

We work on a monthly retainer model. The investment varies depending on your property's size, positioning, and the level of market exposure you're looking for. Every package is tailored so please get in touch for a confidential conversation about what's right for your property.

 

How long does it take to see results from hotel representation?

 

Early activity (introductions, training sessions, trade engagement) typically gets underway within the first few months. Meaningful sales momentum usually builds over six to twelve months as relationships develop and your property becomes better known in the market. It's a long-term investment, and we're committed to growing with our partners.

 

We are based outside the Indian Ocean and Middle East — can We Define Travel still represent us?

 

The Indian Ocean and Middle East are where our current portfolio sits, but we are very open to grow into new regions. If your property or DMC is based in Africa, Southeast Asia, the Mediterranean, the Americas, or anywhere else, and you're looking for strong UK and Irish market representation, we'd genuinely like to talk.

 

How do we find out if We Define Travel is the right fit for our property?

 

Have a conversation with us. Tell us about your property, where you currently stand in the UK and Irish market, and what you're hoping to achieve. We'll give you an honest view of how we can help and what working together could look like. Get in touch via dee@wedefine.travel.

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