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We Define Travel...

Creating Connections

Defining… hotel and DMC representation

Are you looking for a representation company that does more to grow your business?

Work with We Define Travel and you’ll soon find out that we’re one of the most dedicated and well-connected representation companies in the UK and Irish leisure travel market. We know the industry inside-out, with a team of experts who have previously worked for tour operators, hotels, cruise lines and more.

We see it as our job to help you achieve the return on investment you’re aiming for, so we’ll use all our influence, creativity and know-how to increase your market share.

Defining... our influences

Our success is built on creating connections. Not only do we know the UK and Ireland market well, but we also know the people personally. We’re proud to say that we nurture some of the very best relationships throughout the travel trade. From top sellers to new starters and Product Managers to CEOs, we make connections at every level of our partners’ teams, and that means our network is extensive – and growing.

But where our real skill lies is in making the most of these relationships to ensure that your products and services are always front-of-mind.

Defining... what we do

We’re experts at translating our rounded knowledge of the travel industry into a well-defined strategy for our clients. We know what the tour operators and travel agents need, and we also conduct extensive research into your company and market. So, when we report back with our recommendations and guidance for infiltrating the UK and Ireland, you can trust that we know what we’re talking about.

Acting as an extension to your own sales and marketing team, we’ll work directly with the tour operators and travel agents’ PR, marketing, product, contracting and frontline sales staff to get all the details right and maximise every opportunity we can.

we define travel, hotel representation company

Defining... who we are

Our team has a wide range of first-hand experience in the travel industry, from tour operations to the hotel sector, so we understand the issues our clients face from the inside. We’ll use our sizeable ‘black book’ of contacts to create opportunities for you to grow your business.

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Deevesh Joshi

Deevesh Joshi

Founder & Director

m +44 (0)7814 131 544


Celine Bastien

Celine Bastien

Sales & Marketing Director

m +44 (0)7532 087 427


Sophie Taylor

Sophie Taylor

Business Developement Executive

m +44 (0)7834 771 378


Hotel Representation

Bespoke and targeted solutions for your sales and marketing needs in the UK and Ireland.

Hotel Marketing & Contracting

Experienced negotiators with the know-how to maximise your commercial deals.

DMC Representation

Bringing your destination management company to the fore of the UK and Irish travel trade.

Defining... our clients

We represent a growing portfolio of hotels and destination management companies.



Sands Suites Resort & Spa

Sands Suites Resort & Spa
Hard Rock.jpg


SAii Lagoon Maldives, Curio Collection By Hilton

Habtoor Grand.jpg


Habtoor Grand Resort, Autograph Collection

Habtoor Greand Resort logo.png


Maradiva Villas Resort & Spa

Maradiva Villas Resorts & Spa
SAii Lagoon Maldives.jpg


Hard Rock Hotel Maldives

HardRock Hotel Maldives


Elevate Tourism LLC

ElevateTourism LLC

Defining… our trade partners

We work with a range of partners across the travel industry in the UK and Ireland to give our clients the greatest exposure possible.


Samir Hamadeh,

CEO, Elevate Tourism 

With a relationship spanning several years, We Define Travel should be your ‘go-to’. Their unrivalled experience, knowledge and reputation within the UK and Irish market sets them out from the crowd. Dee and his team have not only introduced great new businesses to us, but have also provided insightful commercial and product advice.

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